The biopic Michael, released 16 years after the death of Michael Jackson, highlights the enduring power of the artist's global brand despite long-standing controversies. Produced by Lionsgate, the film is expected to generate around $700 million worldwide, potentially ranking among the most successful music biopics alongside Bohemian Rhapsody.
The film is part of a larger, thriving Jackson franchise. MJ: The Musical has attracted strong audiences since 2022, while Michael Jackson ONE continues to run in Las Vegas. Jackson also remains a dominant commercial force, frequently topping Forbes lists of highest-earning deceased celebrities and maintaining massive listenership on Spotify.
Experts believe the biopic could further strengthen his commercial appeal, driven by a loyal global fanbase. Some analysts note that his brand has become more stable since his death, no longer affected by the controversies that once surrounded him.
During his lifetime, Jackson’s career was marked by both extraordinary success and public scrutiny. Incidents such as the 2002 Berlin balcony episode, when he dangled his baby over a hotel railing, drew heavy criticism. In the 2003 documentary Living with Michael Jackson, his remarks about sharing his bed with children reignited allegations of child abuse.
Although acquitted in a 2005 criminal trial, allegations persisted, with further civil cases filed after his death. He was never convicted in criminal or civil court. Reports suggest these controversies are largely absent from the new biopic, which was produced with the involvement of his family.
Observers say this reflects a broader trend in Hollywood, where difficult aspects of celebrity lives are often downplayed. Others argue that Jackson’s legacy may have been less affected because he died before movements like #MeToo reshaped public accountability.
Despite ongoing debate, his legacy remains powerful, sustained by global influence, loyal fans and continued commercial success. — AFP
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